by DirectClicks | Sep 12, 2017 | Uncategorized
August was a quiet month for Twitter who is still rolling out last month’s changes, but the other social networks were as active as ever: Facebook: Facebook keeps taking steps against fake news’ propagation: Pages that continuously link to and share news that have...
by DirectClicks | Aug 2, 2017 | Uncategorized
LinkedIn is known to be a premier network for lead generation. A powerful tool to add to your arsenal could come in the form of Linkedin Showcase pages. They work as an extension of a Company Page, designed for spotlighting a business unit or service. Showcase Pages...
by DirectClicks | Aug 2, 2017 | Uncategorized
WARC recently looked at the role of strategy and the changing role of the strategist in the marketing world. Our summary of “The Future of Strategy” is here: The comprehensive report found four overarching themes that are shaping marketing strategy: Growing influence....
by DirectClicks | Aug 2, 2017 | Uncategorized
Social Platforms continue to optimise their algorithms and functionality in order to best serve advertisers and audiences alike. Read below for the most relevant changes in July. Facebook: Several options for retargeting are now available to advertisers who select...
by DirectClicks | Aug 2, 2017 | Uncategorized
In this guest post, Mouths of Mums founder Nikki Hills says that when it comes to influencing Australian mums, brands beware: not all recommendations are equal. There has been a lot of discussion lately about how those in agency land may be slightly out of touch with...
by DirectClicks | Jun 29, 2017 | Uncategorized
Whether you’re a traditional marketer upskilling in digital media, a marketing generalist or just an overworked digital marketer, chances are you have heard / are hearing / will hear these key digital marketing measurement terms. Understanding them is the first step...
by DirectClicks | Jun 29, 2017 | Uncategorized
After last month’s Facebook F8 conference, which featured a number of announcements from the social network, other big players followed suit to announce further updates: Facebook – Trending topics update: users will now see more stories related to what their...
by DirectClicks | Jun 29, 2017 | Uncategorized
Aussies love Facebook Messenger! Even with the advent of Whatsapp or Telegram, Facebook Messenger still has the highest active users of any messaging app in the country. As a brand, if you have a user base on Facebook, they’re likely to be active on Messenger and...
by DirectClicks | Jun 1, 2017 | Uncategorized
Brand safety is one of the hot marketing and media topics, with platforms from Google, Facebook and YouTube being brought into question over safety criteria. It’s a fear that isn’t new nor unique to digital marketing, but the scale of content being uploaded and shared...
by DirectClicks | May 31, 2017 | Uncategorized
Facebook practices what it preaches when it comes to its landmark F8 conference. The platform has uploaded a bank of video content from the event, much of which talks to the continual growth and rapid change of video in the social space. Creating great content that...
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