August Social Media Updates

August Social Media Updates

August was a quiet month for Twitter who is still rolling out last month’s changes, but the other social networks were as active as ever: Facebook: Facebook keeps taking steps against fake news’ propagation: Pages that continuously link to and share news that have...
The Future of Strategy

The Future of Strategy

WARC recently looked at the role of strategy and the changing role of the strategist in the marketing world. Our summary of “The Future of Strategy” is here: The comprehensive report found four overarching themes that are shaping marketing strategy: Growing influence....

Social Networks – July Update

Social Platforms continue to optimise their algorithms and functionality in order to best serve advertisers and audiences alike. Read below for the most relevant changes in July. Facebook: Several options for retargeting are now available to advertisers who select...