About ‘Showcase Pages’ on LinkedIn

About ‘Showcase Pages’ on LinkedIn

LinkedIn is known to be a premier network for lead generation. A powerful tool to add to your arsenal could come in the form of Linkedin Showcase pages. They work as an extension of a Company Page, designed for spotlighting a business unit or service. Showcase Pages...
The Future of Strategy

The Future of Strategy

WARC recently looked at the role of strategy and the changing role of the strategist in the marketing world. Our summary of “The Future of Strategy” is here: The comprehensive report found four overarching themes that are shaping marketing strategy: Growing influence....

Social Networks – July Update

Social Platforms continue to optimise their algorithms and functionality in order to best serve advertisers and audiences alike. Read below for the most relevant changes in July. Facebook: Several options for retargeting are now available to advertisers who select...
The Best Influencers Are Not ‘Influencers’

The Best Influencers Are Not ‘Influencers’

In this guest post, Mouths of Mums founder Nikki Hills says that when it comes to influencing Australian mums, brands beware: not all recommendations are equal. There has been a lot of discussion lately about how those in agency land may be slightly out of touch with...