We break down barriers and empower clients with specialist knowledge to demystify digital.
INTRODUCING A NEW WAY OF WORKING
From SEM to social marketing and social media management we remove the need for unnecessary operational layers, instead dedicating more time on working with you to drive results. By having a direct relationship with our small team of Creative Advertising Strategists, you are empowered and educated across digital campaigns, brand and social media.
Based in Sydney we provide a small core expert team that scales depending on your needs, whether you need social media experts or other advertising and marketing we save you money and can complement your internal resource and knowledge. We are a company that provides strategic rigour from brief, right through to execution and reporting.
WHAT WE DO
Why should integrated thinking be so difficult? We have direct and transparent relationships with leading media publishers, technology providers and a network of partners to deliver specialist services and thinking across:
“We have seen a significant uplift in engagement, ultimately resulting in an uplift in revenue. The CommsLab team are professional, intelligent and accountable, providing tailored strategic direction to each Fijian resort. CommsLab is a valued member of the Outrigger Fiji Family.”
– Area Director of Sales & Marketing, Fiji
Ultraceuticals RVR90 campaign; using content to boost brand and drive sales
CommsLab sourced real talent across 3 key customer segments (women, men, teens) to create a slice-of-life content series across PR and social. The hero of the campaign, a working mum of 3 and bodybuilder in training, set out to inspire women to achieve their goals. Using the authenticity and emotion of the hero content, we used tightly controlled segmentation and retargeting strategies to drive leads down the purchase funnel. The campaign was integrated across video content, digital display, eDM, social and landing pages.
Outrigger Hotels and Resorts; using social media to drive consideration and share of voice
Man Cave Sydney; selling aesthetic treatments to Australian males.