We break down barriers and empower clients with specialist knowledge to demystify digital.


CommsLab is an agency on a mission to break down the barriers between client, creative, strategy and media, to bring integrated digital strategic thinking closer to you.

From SEM to social marketing and social media management we remove the need for unnecessary operational layers, instead dedicating more time on working with you to drive results. By having a direct relationship with our small team of Creative Advertising Strategists, you are empowered and educated across digital campaigns, brand and social media.

Based in Sydney we provide a small core expert team that scales depending on your needs, whether you need social media experts or other advertising and marketing we save you money and can complement your internal resource and knowledge. We are a company that provides strategic rigour from brief, right through to execution and reporting.



Why should integrated thinking be so difficult? We have direct and transparent relationships with leading media publishers, technology providers and a network of partners to deliver specialist services and thinking across:

CLIENT testimonials

“We have seen a significant uplift in engagement, ultimately resulting in an uplift in revenue. The CommsLab team are professional, intelligent and accountable, providing tailored strategic direction to each Fijian resort. CommsLab is a valued member of the Outrigger Fiji Family.”
– Area Director of Sales & Marketing, Fiji


Ultraceuticals RVR90 campaign; using content to boost brand and drive sales

CommsLab sourced real talent across 3 key customer segments (women, men, teens) to create a slice-of-life content series across PR and social. The hero of the campaign, a working mum of 3 and bodybuilder in training, set out to inspire women to achieve their goals. Using the authenticity and emotion of the hero content, we used tightly controlled segmentation and retargeting strategies to drive leads down the purchase funnel. The campaign was integrated across video content, digital display, eDM, social and landing pages.

Outrigger Hotels and Resorts; using social media to drive consideration and share of voice

CommsLab harnessed the high organic reach and engagement of a loyal audience, and devised an integrated digital approach. The goal? To leverage the inherent love of Fiji within ANZ, with the unique personality of the resorts to strengthen their position in the Australian market and the hearts of its Australian Vuvale (family).

Man Cave Sydney; selling aesthetic treatments to Australian males.

We rebuilt the brand’s digital ecosystem with one goal in mind; to SHOW men that we understand their mind, body and spirit, and use this as a lead generator. With a new website as the ‘nucleus’, a robust content strategy and an integrated digital media plan, we saw a sustained spike in traffic and enquiries from day 1. The best bit? It is an iterative and controllable approach that sells without ‘selling’.


Stuck in a marketing rut? Leave us a message, email us at info@directclicks.com.au or visit us at: Level 19, 100 William Street, Woolloomooloo, NSW 2011

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